The overall ad campaign with the red heart is called: "Vive Ahora" or "Live now" (Ron Barceló is the name of the rum; more info. in Spanish here). Last November the company went to the city of Madrid, with a VW bus, and gathered up 200 college students to give them 1 night in a dance club on the island of Ibiza... They weren't allowed to bring anything with them (they had to fly with the clothes on their back-- "con lo puesto").
I love this idea!... that we are to live NOW. It's our time. What are we waiting for?
“No one can serve two masters. ...You cannot serve both God and Money.
“Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more important than food, and the body more important than clothes? Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?
“...For the pagans run after all these things, and your heavenly Father knows that you need them.
“But seek first his kingdom and his righteousness, and all these things will be given to you as well. Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” (Matthew 6) In short…
o 1 Master.
o No worries.
o Father knows.
o 1 Pursuit.
o Live now!
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